Gasworks Arts Park
BROCHURE & POSTER DESIGN
Circus Showdown is a highly anticipated circus competition where performers showcase their skills and compete against one another for the title of champion. The objective of the brochure design was to reflect the excitement and thrill of the event, while also creating a sense of tension around the competition. To achieve this, high contrast was used in combination with the three brand colors to evoke a sense of excitement and drama.
The hero image was carefully selected to reinforce the tension and excitement of the competition. The unconventional pose of the model adds to the overall sense of anticipation and drama. However, the original background of the image lacked the theatricality required to fully capture the essence of the competition. To address this issue, I darkened the background and added a purple hue to emulate the effect of stage lighting when used as backlight. This small change added a significant impact to the overall design, creating a more immersive and engaging experience for the reader.
Year 2018
Client Gasworks Arts Park
Applications Photoshop & InDesign