As a previous collaborator with Urban Alchemy, I was eager to take on this marketing challenge. Upon being engaged by Cody, the founder of Urban Alchemy, I was tasked with promoting the launch of their Limited Edition Christmas Candles. These candles feature unique fragrances that have been expertly blended by Cody to offer a distinct Australian scent while still appealing to those who prefer traditional European Christmas aromas.

Following discussions on the desired style and tone for the marketing materials, I embarked on creating visual content to showcase the collection. To do so, I meticulously photographed each candle, surrounded by its key fragrance notes, carefully selecting props and accessories that accuratly complement each candle's colour pallet and aesthetic.

To ensure the highest quality output, I utilized Adobe Lightroom to meticulously clean up the images, followed by further refinement in Adobe Photoshop. The final artwork was created in Adobe Illustrator.

Upon the completion of the marketing collateral, which was initially intended for digital use only, Cody expressed a desire to print postcards that could be included with customer orders. Impressed with the final artwork, Cody made the decision to extend the marketing materials to a print format. This required additional coordination and attention to detail to ensure the printed materials accurately reflected the digital versions.

In conclusion, I successfully executed a comprehensive and visually stunning marketing campaign for Urban Alchemy's Limited Edition Christmas Candles. Utilizing my expertise in photography, image editing, and graphic design, I produced materials that accurately represented the candles' unique aesthetic and fragrance profiles.